This oil is UNFILTERED. Olive oil destined for market shelves is usually filtered to prolong its shelf-life. But this also mean s the oil is exposed to air, which in turn oxidizes the oil and destroys some of the anti-oxidants. So UNFILTERED means lots more health giving anti-oxidants.
Remember, Olio Nuovo is designed to be used straight away (we hope you won’t need much persuading once you’ve tried it). Close your eyes, savour the oil and transport yourself to the beautiful Italian countryside.